Ep 48 — Everything Price Reductions

This High Performance Podcast for Real Estate Agents covers everything price reductions, beginning with Alexander’s explanation of when and why they sometimes need to occur and how to have that discussion with the vendor. Josh notes how inadequate market knowledge leads to poor pricing recommendations, and Alexander tells how he stays ahead of his market. He describes how vendors set their pricing expectations, ways to guide them to a more realistic view, and how to effectively have that conversation. They discuss the importance of producing prospective buyers once a price reduction is decided. Alexander lists ways to find and engage all possible prospects, and Josh reinforces the necessity for action. Alexander explains why he expects to see broader price ranges and more overpriced properties. Josh wraps up with the advice to become an adaptable, knowledgeable specialist around your market.