In today’s High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips focus on vendor-paid marketing. Alexander explains how vendor-paid advertising can solidify vendor commitment. Josh describes how most junior agents approach entering the market and Alexander outlines his own strategy for pre-launch. They discuss recent changes in marketing costs and how to sell the most effective marketing during the listing presentation. Alexander details the elements of a successful marketing campaign and how to help the vendor make the best decisions for presenting their property. Josh warns against underselling marketing to secure a listing and tells how to use the auction bidding record as an example of what works. Alexander talks about misconceptions around international buyer influence on local markets, and Josh closes with understanding what’s truly happening in your marketplace so you can be the trusted advisor.