Today’s High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on why selling marketing is so important today. Alex notes that property ownership costs have doubled in the past six months, that clients view off-market sales as a less expensive option to marketing, and he tells how to show them that advertising is still necessary. Josh explains why he currently does buyer matching based on features rather than price and encourages private appointments instead of open for inspections.
Josh and Alex offer insights around marketing to position the property by differentiating it, improving influence with buyers, knowing when you need to re-list a property and change the marketing for it, and giving your owner options when you’re selling marketing to them.