In this High Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips stress the importance of building a high-quality database. Alexander describes how the functionality of your database determines your long-term success, especially through referrals. Josh continues with long-term thinking, the value of your network, and maintaining relationships through relevant and frequent communication. They continue with establishing yourself as a reliable friend and enabler in the business.
Josh moves the discussion on to building your database system with proper categories and Alexander gives examples for maintaining currency with clients in those categories. Josh stresses the importance of being able to quickly search and respond to client and property data to build better call lists for more productive prospecting. Alexander clarifies the difference between a fat database vs. a clean database. Josh ends with making database maintenance a daily task so you can maintain your vital relationships with key clients as their trusted advisor.