In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips are discussing using fear as a motivator and why it’s an important option to drive both buyer and seller decisions. Alex explains what it is that fear does and when to use it to progress the client. Josh introduces negotiation leverage and they talk about the importance of understanding what a buyer is looking for in a house. Alex adds that having the best contacts really helps in securing deals.
Alex emphasises that you shouldn’t be afraid to control the deal and buyers appreciate it when you do. Josh suggests using fear to get past seller reluctance. He wraps up with the importance of understanding your market and knowing what’s driving your clients.