In this High-Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss protecting your margins in a shifting market, especially when some competitors are including marketing and styling with their fee. Alex advises selling yourself based on proven benefits you offer that others can’t. Josh notes how vendor investment creates motivation, and they continue around the Australian vendor-paid marketing model in contrast to marketing standards in other countries.
Josh explains reach and frequency of marketing programs, Alex elaborates on how quality marketing positions your brand in the marketplace, and Josh wraps up with the importance of selling the marketing that will attract the most interested buyers.