In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips discuss positioning yourself and your brand by selling on service and value instead of price. Josh begins by defining what “brand” actually is, and Alex explains how to decide where you want to be seen in your marketplace. Josh details some of the measures that define you and your brand, and notes how your actions and your mindset shape your image and your business. Alex then expands on the importance of how your team portrays your brand out in the marketplace.
Josh states that positioning is a decision, and you need to understand what the customer finds valuable before you can deliver that value. Alex describes how simple it can be to provide real service, and Josh summarises how service and value define your positioning.