In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips talk about how we help buyers see value when they have multiple properties to choose from. Alex advises finding out why the client is looking to buy in order to qualify them. Josh adds that it’s understanding where the value proposition is in a property, and they discuss the advantages and pitfalls of a property’s features and benefits over another property for a specific client. Alex reinforces the need to go to auctions and opens for other agency’s properties to stay on the front foot with your market knowledge.
They discuss ways to help educate the buyer about their market, and how and why to assess buyer urgency to arrive at the proper value proposition. Josh then reminds us that people aren’t selling or buying a house, they’re moving toward a vision of a better lifestyle.