This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips talking about building your database with intent. It’s about more than size, as Josh reminds us the point of the database is to progress and look after all those people inside of it. Alex begins with what a database really is and how to look at it long-term. Josh brings up bulk communication and they discuss how it fails to build relationships. Josh then stresses the importance of frequency, relevancy and consistency.
They talk about the importance of calling everyone in your database at least once a year. Remember the reasons why those people are in your database in the first place so you’ll have a better sense of intent and know what to talk about when you call them.