This High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on how the standard of marketing pitches your brand. Alex talks about the importance of projecting a consistent image and message so customers feel comfortable dealing with you. Josh suggests targeting your marketing through finding out where the customer is actually looking vs. where and how you’re pitching. Alex adds how all this impacts the fee you can command, and Josh adds that where you set your fee also impacts the perception of your brand. Alex stresses the importance of consistency in marketing quality to keep your brand perception high.
Alex talks about different standards of marketing and how to determine what’s best vs. what’s familiar. Josh directs attention to the quality of materials and presentation in point of sale marketing, and how the little things add up to the total brand experience.