Separate Yourself By Value

There can only be one agent that is the cheapest in every market; therefore if you’re not aiming to be the cheapest, you must compete on brand. A brand is customer experience; customer experience is valuable. Where does the customer see the value? What value can you add to the service you provide? And what value should you strip out, because the customer doesn’t find it valuable?

How to Charge More

You can focus on the competition, or you can focus on the customer. One of them will pay your invoice, and it isn’t the competitor. Our industry is obsessed with what the competition is doing. We still follow what others do, and if someone breaks the mould, we wait and watch, if it looks successful we replicate it fast.

The Secret to Success

You’re the only one that can carve out a successful real estate career for yourself. The trouble is many people don’t succeed and here’s why; they’re scared to. They’re scared of failure and, surprisingly, many are afraid of going all in and being incredibly successful. But there are some things you can do to ensure travelling those unchartered waters is a little easier.