Today’s High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on selling vendor paid advertising. Alexander stresses evaluating and driving vendor commitment and then getting customers through the door with an emphasis on really using your database. He says you sell advertising during the listing presentation and notes that those costs are significantly lower than in the past. He then details the elements of a successful ad campaign and where best to list.
Josh adds the advantages in showing clients auction bidding records and past marketing campaigns so they can see clearly what works. They discuss the relevancy of foreign buyers, and Josh wraps up with the necessity for a solid marketing program based on what works in your marketplace.