This High Performance Podcast for Real Estate Agents presents Josh Phegan and Alexander Phillips on how to differentiate yourself from your competition. Alexander begins with reasons why competition is secondary to keeping current with past clients, and Josh adds the importance of prospecting daily. They continue with keeping focused on what the client wants and how to be the agent they want to work with.
Next they discuss how targeting one or two aspects of differentiation is most effective, and how to achieve this as a new agent as Alexander tells how he promoted himself early in his career. Josh notes that your points of differentiation will attract a certain customer base, then they discuss how to leverage that appeal to create a brand identity and direct your business growth. They list some vital elements of brand identity and Josh closes with the importance of having a story around your brand.