Today’s High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on pricing for volatile, speculative and unpredictable markets. Josh notes that markets have rallied quite suddenly and he outlines some of the challenges that occur in this situation. Alex explains how to place yourself in a realistic yet optimistic position under these conditions. They discuss how buyer urgency can influence final sale results, and Alex shows how to tell if a buyer is really ready to buy and, if so, leverage their sense of urgency to progress them.
They discuss price reductions and the need to introduce the property to a whole new buyer pool, the challenges of pricing in a dynamic market, best ways to increase your market knowledge, and the power of simply being interested in your market and your customers.