This High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on the need for investing in relationships to separate and differentiate from the competition. Alex tells how he builds relationships from the first meeting and explains what service really is. Josh notes that making it better for the customer gets better results than competing on fee, and Alex then illustrates an example of how that works.
Josh describes delivering the customer experience through teaching systems, intensity and focus, and driving momentum and consistency. He defines what a brand really is, and how to create those customer moments that set you apart and get you a better fee.