This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on referrals and lead generation. Alex begins with a look at how referrals have impacted his career, and why paying a commission to another agent for their referral is like paying any other vendor. They each explain why they give referrals and why that needs to be reciprocal. Josh also notes that you have to earn those referrals by being really good at what you do.
Alex explains why communicating with referrers and maintaining a good relationship with them is so important, Josh says you should also let your referrer know what’s happening with that process, and remember that referrals are a major lead source for your business.