This High-PerformancePodcast for Real Estate Agents features Josh Phegan and Alexander Phillips talking about winning against the overpricing agent. Invariably they’ll end up selling for the price you would have quoted, but they win the listing by inflating the value of a home to the vendor. Alex begins with knowing who you’re up against so you can tailor your presentation and show case studies supporting your process. Josh explains price history, pricing transparency, and how to use a tactical spreadsheet at open for inspections and listing presentations to show listing price vs. sale price of properties.
Alex lists some of the tools he uses to win and progress clients, and Josh gives an example of his listing dialogue. He advises getting clear on what you’re doing for your customer and showing them exactly why they should decide to use you as their agent.