In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips talk about what to do when the marketing stops working. Alex notes the current slow market in Sydney and describes some things he’s doing to generate leads. Josh describes the difference between transactional agents and those who focus on building relationships, and Alex explains buyer motivation and how to work through those relationships. They discuss the importance of contacting past clients and offering them information on current opportunities.
They share thoughts on altering timelines for auctions, campaign strategies, staying close to your buyers and understanding their motivations. Josh ends with an emphasis on doing great buyer work through consistency in communication and relationship-building.