In this High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on selling vendor-paid marketing. Alex tells some things you can do to encourage vendors to pay for marketing, especially if you’re just starting out. Josh explains the law of comparison and how to use it, and Alex tells why case studies are important in selling marketing. Josh shows why your confidence in your pitch is crucial to convincing the client to buy, and Alex tells how to know if the client is economically driven.
They discuss the importance of believing in your own product and asking the right questions. Josh stresses getting the pitch right by learning where the customer hangs out so you can recommend the right marketing to differentiate their home.